"Once we know how the trick is done, it’s simply a trick. The magic evaporates and in the case of great writing, great customer service, great theater, the first time you experience it, the unexpected moment when lights turn on for you, I want to call that magic .... I believe that now that we’ve got AI and robots and offshoring and the rest, the work that’s left for us is the work to create magic."
"Marshall Sahlins wrote a breakthrough book in the ’60s called Stone Age Economics. It is about what it was like to be a caveman. It turns out that cavemen, who in my view were wearing these horrible Flintstones-like clothes and barely surviving, only worked three hours a day. They spent the rest of their time being present and alive and with their family, and all the things people say they want to do more of. What’s fascinating to me about that is lots of the people that you and I know, who go to work and just dig it out day after day, don’t do it because they need more money. They are seeking some sort of status, some sort of emotional engagement, some sort of energy, but they forget along the way, because they signed up for this other game, that there’s the game one can play of, “Wow that really was cool what I just made. That fills me with joy. I just did something generous. I just connected with someone at an elemental level.” But they’re too busy playing somebody else’s game to play that game."
https://tim.blog/2020/10/29/seth-godin-the-practice-transcript/
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